Turning to personal finance influencers is one way to enhance your financial knowledge. Not all of them are the same, so it pays to know which ones are worth your time
What is an individual financial influencer?
An individual financial influencer, or “influencer,” is a social media influencer who focuses on sharing pointers about finances as well as money. A social media influencer is someone who has already proven their trustworthiness in a specific industry or niche and uses social media to advertise themselves. They build a loyal audience and following by sharing web content across social media channels like TikTok, YouTube, Instagram, and Facebook. They may also have a podcast or blog.
The rise of personal finance influencers can be attributed in part to the increasing use of social networks to access financial guidance. For example, here’s where Gen Z and millennial investors look for financial suggestions, according to Morning Consult:
- Facebook – 33%.
- Instagram – 32%.
- Reddit – 29%.
- Twitter (for cash hack) – 27%.
Personal money influencers can earn money by sharing their financial expertise in a variety of ways, including monetizing a YouTube channel, sharing sponsored blog posts, offering e-items or courses, as well as affiliate advertising and marketing.
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Not all individual finance influencers provide high-quality material. When you choose a personal finance influencer to stick with, you’ll want to make sure they have a good and reliable reputation as well. It is very important that influencers give you economic recommendations.
You can check if the financial influencer has a certain certification that makes them additionally certified to provide financial guidance. For example, they may be a licensed financial planner (CFP). Certified professionals are controlled by an agency such as the Securities and Exchange Commission (SEC) or the Financial Industry Regulatory Authority (FINRA).
Look for red flags that an economically influential person may have hidden agendas other than helping you with your financial resources. For example, like advice that seems too risky or that promises to make you rich quick.
Top 10 Individual Finance Influencers to Stick to.
Obtaining economic guidance online through social networks can be risky due to the presence of scammers among the professionals. So, which personal finance influencers are legitimate and worth sticking to? Here are 10 notable names:.
Humphrey Young, @HumphreyTalks
- Follow – TikTok, YouTube, Instagram.
- Tips on – investing, tax obligations as well as money basics.
Humphrey Yang is a former economic consultant turned individual finance content creator and influencer. He has 2.7 million followers on TikTok, and one of his favorite videos, with over 7 million views, breaks down the difference between short- and long-term capital gains tax rates.
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- Follow on – Instagram, TikTok and Twitter.
- Tips about – investing.
Delyanne Barros is a personal finance influencer and author of a blog site called Delyanne the Cash Train. Formerly a lawyer, she’s now a self-made millionaire, and her course also focuses on instructing everyday financiers on how to understand the stock market.
Dasha Kennedy, @TheBrokeBlackGirl.
- Follow – Instagram, Facebook and Twitter too.
- Tips about – financial debt, building a large scale, as well as financial independence.
Dasha Kennedy is a finance influencer and advocate who aims to help women become financially equipped. She draws on her personal experiences with money to offer practical, valuable suggestions that are also practical.
Nick Loper, @nloper.
- Follow on – Twitter and Instagram.
- Tips on – Side hustle, developing easy profits, and economic independence.
Nick Loper used to work nine to five, but then he discovered the secret to generating income without having to work. He shares his best tips for creating additional income streams through side hustles and also online services through social media sites, a blog site called Side Hustle Country, and also the podcast “The Side Hustle Program.”
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- Follow on – Instagram, Twitter, YouTube and Facebook.
- Tips about – budgeting as well as financing.
Tiffany Alish is the creator of The Budgetnista blog site and the writer of Get Good with Money. She also co-hosts the podcast “The Brown Aspiration” with Mandy Woodruff Santos. Alish focuses on women and money, and has helped over a million women around the world grow their economic skills.
Chelsea Fagan, @thefinancialdiet.
- Follow on – Instagram, Twitter and YouTube.
- Tips on – investing, saving, financial commitments, budgeting and finance as well.
Chelsea Fagan started the Financial Diet Plan blog site in 2014 as a personal money blog site. I’ve actually considered expanding it into a company committed to helping women feel more confident when it comes to handling their finances. Her Instagram account has nearly a million followers and also offers plenty of practical advice for improving your financial life.
Jeremy Schneider, @PersonalFinanceClub.
- Follow on – Instagram and TikTok.
- Tips about – Spending.
Jeremy Schneider is offering his fans a refresher course on investing basics. His style of content is largely aesthetic. He discusses complex investment topics using easy-to-read charts. This can be an excellent place to start if you’re new to spending and need some help building a solid foundation.
Daniela Flores, @iliketodabble.
- Follow on – Instagram, Twitter, Facebook and also YouTube.
- Tips on – Side hustles, making money, saving cash, and budgeting too.
Daniela Flores started the blog I Like to Dabble in 2017 to chronicle her various experiences as well as ways to make money on the side. They and their other half, Alexandra, were able to settle for $40,000, and Daniela is now an active voice in promoting financial health and freedom for members of the LGBTQ+ community.
Anthony O’Neill, @anthonyoneal.
- Follow on – Instagram, Twitter as well as YouTube.
- Tips on – Financial commitment as well as financing.
Anthony O’Neill is a very successful author and speaker, who has also amassed a large following on YouTube by sharing economic tips for students. One of his main focuses is how to get out of debt so you can live your best life financially.
Angie and RJ Muhammad, @richbyintention.
- Follow on – Instagram and Website/Podcast.
- Tips on – Managing money as well as building wealth as a couple.
Angie and RJ Muhammad are a couple who understand how important it is to be able to manage cash as a group, especially when the goal is to build scale. They’ve paid off more than $100,000 in student finance debt together and used their expertise to help other couples manage money with fewer arguments.
Who are the influencers in personal finance?
Personal finance influencers are individuals who use social media platforms as well as websites to make money-related suggestions. In terms of success, they are usually evaluated by the size of their following as well as their brand visibility. Some top influencers have audiences numbering in the millions.
How did you end up being a personal finance influencer?
Becoming a solo financial influencer starts with getting to know your target audience and understanding the problems they might need help solving. From there, you can create a content plan that matches those needs and also develop compliance across different social media platforms.
Are personal finance influencers legit?
Many of them are real because they draw on their own experiences or draw on their professional expertise to share financial ideas. However, there are some who lack reputation and authority, so it is essential to conduct research study when choosing who to follow.
Is it legal to provide financial advice via social media?
Anyone can share financial advice on social networks, but it is essential to understand how this can lead to legal problems. For example, if you are an influencer who recommends a particular banking product and you are also an affiliate, you need to disclose this connection to your target market. Otherwise, you could get into trouble with the FTC.
Bottom line
Following personal money influencers can be a valuable way to get money advice, but it’s important to take resources into account. Many influencers specifically note that their pointers should not be considered a substitute for professional critical guidance. If you’re struggling with how to create a spending plan or need some knowledge about how to create a way to retire, you may want to consider conference with a qualified credit history counselor or money advisor.
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